Switzerland seen from abroad in 2024: very positive public image, with media focus on Bürgenstock Summit
Bern, 20.2.2025 - In 2024, Switzerland was perceived positively. The Summit on Peace in Ukraine attracted by far the most attention from the world's media. Overall, there was less coverage of Switzerland and fewer critical reports than in 2023 and 2022. Switzerland's image among the general public abroad remains very positive.